SWOT
Developed in the 1960's as a planning tool for large businesses, SWOT analysis allows managers to consider key areas of the business and evaluate what is known against what might happen in the future. But it is equally valid and useful in a small business.
Strengths and Weaknesses represent what is known about the business; whilst
Opportunities and Threats represent what might happen in the future based on the Strengths and Weaknesses of the organisation.
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Project
Contact
This resource was developed as part of an Erasmus+ project, funded with support from the European Commission under grant agreement 2016-1-SE01-KA203-22064.
The project was a collaboration between:
- The University of Borås, Sweden
- The University of the Highlands and Islands, Scotland
- The University of Alcalá, Spain
- Digital Connections, Scotland
This resource has been released under Creative Commons license CC-BY-SA 4.0.
Disclaimer
If you would like more information on this resource please contact:
- Academic content – The University of the Highlands and Islands (www.uhi.ac.uk)
- Technical resource development – The University of the Highlands and Islands Educational Development Unit - EDU (edu@uhi.ac.uk)
Except where otherwise noted, this website is licensed under Creative Commons license CC-BY-SA 4.0. All images used under permission remain the copyright of the license holder.
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