PEST versus SWOT
It is important to see that the two forms of business analysis are different but complimentary, and are very useful in assessing your company's present and future position.
1. This is most useful when looking at product or service feasibility.
2. Often used when entering a new market, but increasingly now for improving penetration of existing ones too.
3. Strengths and weaknesses address the internal factors; and opportunities and threats address the external ones.
4. Focuses on internal and external factors which directly relate to the company.
5. Focuses on all external factors which may indirectly impact upon the company.
6. The external factors need to be looked at a company, country and global level.
7. It is a flexible approach that can be used across all business functions.
8. When looking at market or business expansion then this is the best model to use.
Audio: PEST versus SWOT
(1 minute 29 seconds)
Download a transcript of this audio/recording
Therefore, in conclusion, the next page contains some examples of the sort of manager you will need to be in this new global economy in order to help your organisation survive.
-
Project
Contact
This resource was developed as part of an Erasmus+ project, funded with support from the European Commission under grant agreement 2016-1-SE01-KA203-22064.
The project was a collaboration between:
- The University of Borås, Sweden
- The University of the Highlands and Islands, Scotland
- The University of Alcalá, Spain
- Digital Connections, Scotland
This resource has been released under Creative Commons license CC-BY-SA 4.0.
Disclaimer
If you would like more information on this resource please contact:
- Academic content – The University of the Highlands and Islands (www.uhi.ac.uk)
- Technical resource development – The University of the Highlands and Islands Educational Development Unit - EDU (edu@uhi.ac.uk)
Except where otherwise noted, this website is licensed under Creative Commons license CC-BY-SA 4.0. All images used under permission remain the copyright of the license holder.
Download a copy of this resource in PDF format.
You can also print individual pages by printing directly from the browser.
-
