External environment
First of all we are going to look at the external environment in which an organisation operates. Read on to find out how events that occur anywhere in the world can effect what happens to an organisation.
PEST
A strategy for examining the external environment - PEST
The four areas we are looking at: Political, Economic, Social and Technological have the acronym PEST. The audio will explain the four circles.
Audio: PEST analysis circles
(1 minute 29 seconds)
Download a transcript of this audio/recording
Let's start by getting you to think about how certain external factors could affect an organisation. We will be looking at PEST - an acronym for evaluating Political, Economic, Social and Technological factors.
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Project
Contact
This resource was developed as part of an Erasmus+ project, funded with support from the European Commission under grant agreement 2016-1-SE01-KA203-22064.
The project was a collaboration between:
- The University of Borås, Sweden
- The University of the Highlands and Islands, Scotland
- The University of Alcalá, Spain
- Digital Connections, Scotland
This resource has been released under Creative Commons license CC-BY-SA 4.0.
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- Academic content – The University of the Highlands and Islands (www.uhi.ac.uk)
- Technical resource development – The University of the Highlands and Islands Educational Development Unit - EDU (edu@uhi.ac.uk)
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