Summary

During this business environment topic you have been introduced to:

  • Introduction to the topic
  • Explanation of the PEST analysis
  • Understanding the political environment
  • Understanding the economic environment
  • Understanding the social environment
  • Understanding the technological environment
  • SWOT analysis
  • What organisations need to be able to do in order to remain competitive
Project

  • University of Boras logo
  • UHI logo
  • Alcala University logo
  • Digital connextions logo

This resource was developed as part of an Erasmus+ project, funded with support from the European Commission under grant agreement 2016-1-SE01-KA203-22064.

The project was a collaboration between:

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This resource has been released under Creative Commons license CC-BY-SA 4.0.

Contact

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  • Alcala University logo
  • Digital connextions logo

If you would like more information on this resource please contact:

  • Academic content – The University of the Highlands and Islands (www.uhi.ac.uk)
  • Technical resource development – The University of the Highlands and Islands Educational Development Unit - EDU (edu@uhi.ac.uk)
Disclaimer

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Except where otherwise noted, this website is licensed under Creative Commons license CC-BY-SA 4.0. All images used under permission remain the copyright of the license holder.

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